Wall Of Fades 2012

Posted on November 19, 2012 by admin

Indonesian Denim Group proudly presents the 4th annual event WALL OF FADES 2012!
The event to educate, acknowledge, and open the eyes of the public to the amazing and aesthetic details behind every single pair of jeans. The history behind the creation of the world famous classic 5-pocket jean we all know and love.

WALL OF FADES 2012 CONCEPT

“WORLD FAMOUS CLASSIC 5-POCKETS”

In today’s modern era, the world of lifestyle and fashion that are exposed to young people, especially in Indonesia are always affiliated with denim. It can be easily spotted by looking at how teenagers dress nowadays that is always combining their clothing and shoes with their jeans or denim as we call it as the main piece of clothing. As we know today, denim has become a lifestyle whereas we can see how teenagers dress in Indonesia today as stated before, and it is such a pity that they only understand what is good in the eyes of the public, and become trend victims rather than understanding the essence behind the denim itself.

The purpose of presenting the theme “World Famous Classic Five Pockets” in Wall of Fades 2012 is that we will try to educate, and acknowledge the public that denim itself has an essence behind it, not just a regular piece of clothing. There are types of fits and cuttings, the history behind how denim can be made into a pair of jeans, the history behind the father brands, making process, and the incredible detail behind every pair of jeans need to be exposed to the young generation, so that they will understand why the denim available today has different types of quality, whether it is international or even local, and why they have premium prices. Opening the eyes of the public to the knowledge of how to dress in denim dominated fashion, and proper fit selection that is suitable for every type of body posture.

In this year’s event, we will present a series of exhibition such as the denim history exhibition which will tell you more about how denim was made into jeans and how the details of the jeans change from time to time, also we will provide something new this year called the “Indigo Experience” exhibition to further educate the public about the process of dyeing a fabric using natural indigo dyeing paste. Besides the exhibitions, this year we will also provide an entertainment segment for our guests.

WALL OF FADES 2012 CONTENTS

Denim History
Education about the founding of Levi Strauss will be provided, about when he decided to create a pair of jeans, the teamwork between him and Jacob Davis in patenting the use of rivets in a pair of jeans, the affiliation between Levi’s and world war II, why Levi’s switched fabrics from “Asmokeag” to “Cone” denim, the evolution and history of every detail of Levi’s product such as arcuate, belt loop, buttons, and zipper. Information about Levi’s advertising campaign through the years, and what brands reproduced Levi’s will also be provided in detail.

Indigo Experience
The indigo experience segment is where guests can experience the process of fabric dyeing that will be conducted in the form of letting the guests experience firsthand the process of coloring a fabric using natural indigo dye.

Entertainment Segment
The provision of entertainment in the form of musical performances, band, and others in Wall of Fades 2012 will give a fresh impression that Wall of Fades 2012 also has an entertainment segment, so that we can create comfort and hospitality for our respected guests.

Denim Evolution Exhibition
The exhibition of denims that has went through evolution from the color, and fading patterns where the wearer has their own history in wearing the jeans itself, who wears the jeans, how they treat it and how they wear it.

Denim Market
As done in previous years, this year we will provide a market for our guests to see the local brands of Indonesia, From denim to denim fashion essentials from local brands. This year’s number of tenants is larger than ever before, we expect 18 tenants participating in this year’s Wall of Fades.

TIME & VENUE OF THE EVENT

Wall Of Fades 2012 will be held at:
Place : Kuningan City
Jl. Prof Dr Satrio Kav. 18, Setiabudi – Kuningan
30th Nov ’til 2nd December

All information regarding the event will be posted in this thread,
so all you fine ladies and gentlemen stick around for more info!
follow @walloffades

Thank you for the support and see you there!

WALL OF FADES 2012
Special performance by :
The Trees and the Wild
Mouth FX
The tenants :
PotMeetsPop
Mischief
AYE!
BNV
Akaime
Elhaus
Sagara
Voyej
Lighthouse
Maine St
Bluesville
Mommo
Oldblue Co
Seagull
Alter Cotton
Jackhammer Co
Zevin
Vision Mission

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Wall Of Fades 2011

Posted on September 16, 2011 by admin

The first and the largest denim community in Indonesia present, Wall of Fades! An annual event of INDIGO that reveals the other side of denim. INDIGO want to communicate to the public about the values in denim which commonly seen only as an ordinary pants.

On December 2009 & 2010, INDIGO has been running this event called Wall of Fades. With the enthusiasm and potential of Wall of Fades, this is our third annual event and it grows exponentially.

WALL OF FADES 2011 CONCEPT

“Denim Journey”

“Denim’s Journey” which appoint issues about denim production & denim history will be the theme for the event Wall of Fades 2011. This ideas came from the rapid growth of denim enthusiast in the big cities in Indonesia that makes appeared some skeptical thought such as buying raw/dry jeans just for chasing fading trend, concerned with specific brand, quality aside, and lack of interest to know the true essence of a jeans. With this concept, INDIGO (Indonesian Denim Group) could provide added value to the general public community, in accordance with the initial thoughts of INDIGO, the denim enthusiast community where the activity is sharing passion & knowledge of denim, with this passion then INDIGO have an anual event called “Wall of Fades” in which the event is aimed to sharing our passion & knowledge of denim to the general public community.

The concept of “Denim’s Journey” has a value to the attendance of Wall of Fades and the details has never been on former Wall of Fades. The content of this concept will focus on the time machine dioramas, this time machine dioramas is about the development of denim jeans from it’s beginnings and growing up in modern times. We make this diorama so attractive to the attendance so they can find out easily the true essence of a denim jeans and feel the moment on each era. In the event this time, we show not only about the history & developing denim but also show the denim production process itself. Because as a matter of fact there is still a lot of people who don’t know how the process occurs until it can be used as a pair of denim jeans. In addition it will also show about the details relating to the manufacture of denim jeans.

Other content available on the event Wall of Fades 2011 in accordance with the trademark of the event is the wall display of jeans with the variety of categories, those category includes: brand new jeans, worn out jeans, denim in progress, tribute to indigo, ladies jeans, and denim international user. In addition, there will be denim faq, denim jeans fit, and denim essentials. With the presence of this concept, it is expected that the attendance will get to the real essence of the denim itself, in accordance with the objectives of our community to share our passion & knowledge about denim.

WALL OF FADES 2011 CONTENTS

*Displayed Denims & Denim Goods*

As the core of the event, we will display tens of jeans that came from INDIGO member, INDIGO Denim contest, and denim experts from Super future forum.
Those jeans will divided into different category:

Raw / Dry / Brand New Jeans
Although we display faded jeans, but to gain more knowledge, we will display brand new raw jeans. So people can see and touch what raw denim is.

Faded yet Unwashed Jeans
Describe and show fades on the jeans, but still unwashed yet. Maybe this will be rare because washing is the main temptation of each raw jeans owner.

In Progress
jeans that are being used and begin to show a unique and natural changes, such as fading or distressed and begins to show the character that is formed from the usage by the owner.

Worn and Washed Jeans
Describe and show fades that have art, in condition the jeans have worn and washed for several times

Tribute to Indigo
Is a form of appreciation to the community pioneer whom revive enthusiasm for denim. It is also an affirmation that this event which lasted for the last three consecutive years is a concrete manifestation of the community contribution to give knowledge to the general public about the denim itself. It is also the proof of the existence of the community that has kept the denim culture in Indonesia.

Ladies Fit
Denim culture which is identical to men, now has penetrated into the ladies. This is evidenced by the significance number of women denim enthusiasts in Indonesia. This one proof that knowledge about denim has penetrated into all genders.

International denim user
Jeans that has been used by peoples whom influential in the denim world culture. Their jeans used in the different nature and geographical conditions, so the jeans shows unique and different results, also this is the first time, Indonesian market can see, feel, and touch international users’ jeans directly.

*Denim Market*
To attract more people and stay in the venue for more longer, there’s a space for tenants from several sellers. They sell denims and other denim related products from local brands and sponsors. For this year, 14 of tenants expected to enliven this event.

*Denim Photo Gallery*
To make this venue more attracting, we also display frame of photos that describe the life of denim users, making of jeans, art of jeans, and many intrinsic mean of denim.

TIME AND SITE OF THE EVENT

Wall Of Fades 2011 will be held at:
Friday, 2 December 2011 – VIP/Invitation only 6.00 PM to 11.00 PM
Saturday & Sunday, 3-4 December 2011 – Public 1.00 PM to 10.00 PM
Place : KOI Kemang building 3rd floor
Jl. Kemang Raya No.72, Jakarta Selatan, 12510

Stick around for more info guys!!

LET’S SUPPORT WALL OF FADES 2011!!

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Wall Of Fades in the wild

Posted on January 6, 2011 by admin

It’s sad that Wall Of Fades are over. But we’ll  be back next year and it will be much bigger!

In the meantime, please enjoy reading about the event below:

From Geeksbible: http://geeksbible.com/2010/12/26/wall-of-fades-2010-report-and-photos/

From Whiteboardjournal: http://whiteboardjournal.com/news/event/wall-of-fades-2010.html

From Redandwhitemagz: http://www.redandwhitemagz.co.cc/2010/12/wall-of-fades-2010.html

From moreyeah: http://moreyeah.blogspot.com/2010/12/wall-of-fades-2010.html

From Indonesianbrands.com: http://www.indonesianbrands.com/berita-154-wall-of-fades.html

From denimekulture: http://denimekulture.wordpress.com/2010/12/23/wall-of-fades-2010-review/

From darahkubiru: http://www.darahkubiru.com/2010/12/wall-of-fades-2010-denim-exhibition-and-workshop/

More photos: http://darahkubiru.com/forum/viewtopic.php?f=14&t=1960
See you next year!

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Submit Your Jeans for WOF 2010!

Posted on November 1, 2010 by admin

Ngga kerasa udah tinggal 1 bulan setengah lagi waktu kita untuk menyambut Wall of Fades 2010. Seperti yang semua udah tau, di WoF 2010, akan ada exhibition jeans, yang jeans2 tersebut juga merupakan kontribusi dari kita semua untuk melengkapi dan memeriahkan acara WoF 2010 tahun ini.

Nah, ayo nih, sekarang kita buka mulai hari ini sampai 30 hari ke depan. Untuk post jeans kalian, berikut dicantumin TAG username darahkubiru ya. Nanti hasil seleksi akan dilakukan oleh pihak panitia, bagi yang terpilih, tentunya jeans tersebut akan dipajang di acara WoF 2010 selama 2 hari.

Continue reading →

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Wall Of Fades 2010 – Concept

Posted on October 29, 2010 by admin

Sebagai komunitas Denim yang pertama dan terbesar di Indonesia, INDIGO ingin secara nyata mengkomunikasikan kepada masyarakat luas mengenai nilai-nilai dan kelebihan yang terkandung dalam sebuah Jeans yang sampai saat in kebanyakan dipandang hanya sebagai sebuah celana biasa.

Pada tanggal 5-6 Desember 2009 di Studiologi,Kemang INDIGO (Indonesian denim group) telah melaksanakankegiatan Wall Of Fades yang pertama. Dengan melihat antusiasme dan potensi dari kegiatan tersebut maka pada tahun 2010 , INDIGO kembali akan melaksanakan acara tersebut .

Continue reading →

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