Indonesian Denim Group proudly presents the 4th annual event WALL OF FADES 2012!
The event to educate, acknowledge, and open the eyes of the public to the amazing and aesthetic details behind every single pair of jeans. The history behind the creation of the world famous classic 5-pocket jean we all know and love.
WALL OF FADES 2012 CONCEPT
“WORLD FAMOUS CLASSIC 5-POCKETS”
In today’s modern era, the world of lifestyle and fashion that are exposed to young people, especially in Indonesia are always affiliated with denim. It can be easily spotted by looking at how teenagers dress nowadays that is always combining their clothing and shoes with their jeans or denim as we call it as the main piece of clothing. As we know today, denim has become a lifestyle whereas we can see how teenagers dress in Indonesia today as stated before, and it is such a pity that they only understand what is good in the eyes of the public, and become trend victims rather than understanding the essence behind the denim itself.
The purpose of presenting the theme “World Famous Classic Five Pockets” in Wall of Fades 2012 is that we will try to educate, and acknowledge the public that denim itself has an essence behind it, not just a regular piece of clothing. There are types of fits and cuttings, the history behind how denim can be made into a pair of jeans, the history behind the father brands, making process, and the incredible detail behind every pair of jeans need to be exposed to the young generation, so that they will understand why the denim available today has different types of quality, whether it is international or even local, and why they have premium prices. Opening the eyes of the public to the knowledge of how to dress in denim dominated fashion, and proper fit selection that is suitable for every type of body posture.
In this year’s event, we will present a series of exhibition such as the denim history exhibition which will tell you more about how denim was made into jeans and how the details of the jeans change from time to time, also we will provide something new this year called the “Indigo Experience” exhibition to further educate the public about the process of dyeing a fabric using natural indigo dyeing paste. Besides the exhibitions, this year we will also provide an entertainment segment for our guests.
WALL OF FADES 2012 CONTENTS
Education about the founding of Levi Strauss will be provided, about when he decided to create a pair of jeans, the teamwork between him and Jacob Davis in patenting the use of rivets in a pair of jeans, the affiliation between Levi’s and world war II, why Levi’s switched fabrics from “Asmokeag” to “Cone” denim, the evolution and history of every detail of Levi’s product such as arcuate, belt loop, buttons, and zipper. Information about Levi’s advertising campaign through the years, and what brands reproduced Levi’s will also be provided in detail.
The indigo experience segment is where guests can experience the process of fabric dyeing that will be conducted in the form of letting the guests experience firsthand the process of coloring a fabric using natural indigo dye.
The provision of entertainment in the form of musical performances, band, and others in Wall of Fades 2012 will give a fresh impression that Wall of Fades 2012 also has an entertainment segment, so that we can create comfort and hospitality for our respected guests.
Denim Evolution Exhibition
The exhibition of denims that has went through evolution from the color, and fading patterns where the wearer has their own history in wearing the jeans itself, who wears the jeans, how they treat it and how they wear it.
As done in previous years, this year we will provide a market for our guests to see the local brands of Indonesia, From denim to denim fashion essentials from local brands. This year’s number of tenants is larger than ever before, we expect 18 tenants participating in this year’s Wall of Fades.
TIME & VENUE OF THE EVENT
Wall Of Fades 2012 will be held at:
Place : Kuningan City
Jl. Prof Dr Satrio Kav. 18, Setiabudi – Kuningan
30th Nov ’til 2nd December
All information regarding the event will be posted in this thread,
so all you fine ladies and gentlemen stick around for more info!
Thank you for the support and see you there!
WALL OF FADES 2012
Special performance by :
The Trees and the Wild
The tenants :